Every household is keenly aware of rising utility costs and the push for a greener lifestyle. When it's time to replace a major appliance, the sheer volume of information can be overwhelming—especially the crucial Energy Efficiency Rating.
At Howard's Electrical in Stoke-on-Trent, we’re committed to providing not just high-quality appliances, but also the expert knowledge you need to make the smartest long-term investment. Choosing an A-rated appliance isn't just a purchase; it's a strategic move to reduce your running costs and minimise your carbon footprint.

The New UK Energy Label: A Technical Reset
If you haven't bought a new major appliance since early 2021, you might be confused by the latest labels. The UK, in line with European ecodesign standards, introduced a significant rescaling of the energy label to combat what was known as 'energy-grade inflation'.
Why the Labels Changed
The old system, running from A+++ down to D, became saturated at the top. Most new, efficient appliances were rated A+++, making it almost impossible for consumers to distinguish between the very best and a merely good model.
The new labels, which apply to products like washing machines, washer-dryers, dishwashers, and refrigeration appliances, simplify the scale back to A to G:
-
A-Rated (Dark Green): This is the highest achievable rating and signifies the most efficient appliances on the market under the new, stricter testing standards. This category was deliberately left sparse to encourage continued innovation from manufacturers.
-
A+++ is Not the New A: Crucially, a product that was A+++ on the old label might now be a B, C, or even a D on the new scale. This reset ensures that an appliance truly deserves that prestigious 'A' rating.
Key Information on the New Label
Beyond the large letter grade and colour code (dark green for A, red for G), the label provides precise data you can use to calculate your future bills:
-
Energy Rating (A-G): Your at-a-glance measure of overall efficiency.
-
Energy Consumption (kWh): This number is your most vital tool. It shows the energy used, typically in kilowatt-hours (kWh) per 100 cycles for washing machines/dishwashers, or kWh per annum for refrigeration. Multiply this figure by your current energy cost per kWh to estimate your annual running cost.
-
QR Code: Scan this with your smartphone to access the official European Product Registry for Energy Labelling (EPREL) database for more detailed, non-commercial product information.
-
Specific Performance Icons: Depending on the appliance, you'll see details on:
-
Water Consumption: (e.g., litres per cycle for dishwashers/washing machines).
-
Capacity: (e.g., litres for fridge/freezer compartments, or kg for laundry).
-
Noise Level: Rated in decibels (dB) and now assigned its own A-D rating—a huge factor for open-plan living.
-

The True Value of an A-Rated Appliance
While an A-rated appliance may carry a higher initial price tag than a C or D model, it offers compelling long-term financial and environmental benefits.
💰 Significant Running Cost Savings
The difference between a top-rated and a lower-rated model is substantial over the product's lifespan.
Over a 10-year lifespan, choosing the A-rated model could save you over £200 just on electricity, often offsetting the initial price premium and giving you better performance for the same or less money overall.
🌍 Reducing Your Carbon Footprint
As a local Stoke-on-Trent retailer, we recognise the importance of community and environmental responsibility. By choosing A-rated appliances, you're directly contributing to a lower national energy demand and reduced greenhouse gas emissions.
🛠️ The Impact of 'Right to Repair'
Adding to the long-term value, UK law now mandates a 'Right to Repair'. Manufacturers are legally obliged to make spare parts and repair information available for up to 10 years after a product is discontinued for many white goods.
When combined with an A-rating, this means you’re not only buying a machine that uses less energy, but one that is also designed to be durable and serviceable, maximising its operational lifespan and further improving its overall sustainability.
Expert Advice: Making the Right Choice
When you browse our collection of A-Rated Appliances (like those referenced in the link above), remember these three key steps:
-
Compare the kWh, Not Just the Letter: While the 'A' is a great benchmark, always look at the specific energy consumption figure (kWh) on the label to compare models accurately.
-
Factor in Usage: If you use your appliance frequently (e.g., a family of five using the washing machine daily), the running cost savings will be dramatically higher, making the A-rated appliance a more critical investment.
-
Consider Other Factors: Don't forget the water usage (if applicable) and the noise rating (dB). A quiet, water-efficient machine adds to your comfort and saves on your total utility bills.
Visit us at Howard's Electrical in Stoke-on-Trent or explore our online collection to find the best-performing, most cost-effective A-rated appliances for your home. Invest smart, save more, and build a greener home today.